BOOKS AND PUBLICATIONS

We're inspired by the world around us and appreciate all points of view. Here are a few suggestions we believe will enhance knowledge and broaden understanding.

Brand Simple:
How the Best Brands Keep it Simple and Succeed
Alan Adamson, 2006. Palgrave Macmillan
The Long Tail:
Why the Future of Business is Selling Less of More
Chris Anderson, 2006. Hyperion
Marketing Metrics:
50+ Metrics Every Executive Should Master
Paul Ferris, David Reibstein, et. al. 2006. Pearson Education
Good to Great:
Why Some Companies Make the Leap... and Others Don't
Jim Collins, 2001. HarperCollins
Blink:
The Power of Thinking Without Thinking
Malcolm Gladwell, 2005. Little, Brown & Company
Blue Ocean Strategy:
How to Create Uncontested Market Space and Make Competition Irrelevant
W. Chan Kim and Renee Mauborgne, 2005. Harvard Business School
The Breakaway Brand:
How Great Brands Stand Out
Francis Kelly and Barry Silverstein, 2005. McGraw-Hill
The 22 Immutable Laws of Branding
Al Ries and Jack Trout, 1994. HarperCollins
Purple Cow:
Transform Your Business by Being Remarkable
Seth Godin, 2003. Portfolio
Selling the Invisible
Harry Beckwith, 1997. Warner Books
Brand Sense:
Build Powerful Brands through Touch, Taste, Smell, Sight and Sound
Martin Lindstrom, 2005. Free Press
Built to Last:
Successful Habits of Visionary Companies
James Collins and Jerry Porras, 2002. HarperCollins
Strategic Brand Management:
Building, Measuring and Managing Brand Equity
Kevin Lane Keller, 2002. Prentice Hall
A New Brand World
Eight Principals for Achieving Brand Leadership in the 21st Century
Scott Bedbury, Stephen Fenichell, 2003. Penguin Books
Building Strong Brands
David A. Aaker, 1995. Free Press
Brand Portfolio Strategy:
Creating Relevance, Differentiation, Energy, Leverage and Clarity
David A. Aaker, 2004. Free Press
The Brand Gap:
How to Bridge the Distance Between Business Strategy and Design
Marty Neumeier, 2003. New Riders Publishing
Positioning: The Battle for Your Mind
Al Ries, Jack Trout, 2000. McGraw-Hill Trade
Unstuck:
A Tool for Yourself, Your Team and Your World
Keith Yamashita, Sandra Spataro, 2004. Portfolio
Heads Up:
How to Anticipate Business Surprises and Seize Opportunities First
Kenneth G. McGee, 2004. Harvard Business School Press
Organized for Success:
Top Executives and CEOs Reveal the Organizing Principles That Helped Them Back to the Top
Stephanie Winston, 2004. Crown Business
One-to-One Future:
Building Relationships One Customer at a Time
Dr. Don Peppers, Martha Rogers, 1997. Currency Press
The End of Marketing As We Know It
Sergio Zyman, 2000. Harper Business
The Five Paths to Persuasion:
The Art of Selling Your Message
Robert B. Miller, Gary A. Williams, 2004. Warner Business Books
Free Agent Nation:
The Future of Working for Yourself
How America's New Independent Workers are Transforming the Way We Live
Daniel H. Pink, 2002. Warner Business Books
Brands That Rock:
What Business Leaders Can Learn From the World of Rock and Roll
Roger Blackwell, Tina Stephan, 2003. John Wiley & Sons
Practice What You Preach:
What Managers Must Do to Create a High-Achievement Culture
David Maister, 2003. Free Press
Lovemarks:
The Future Beyond Brands
Kevin Roberts, 2004. PowerHouse Books
The Discipline of Market Leaders:
Choose Your Customers, Narrow Your Focus, Dominate Your Market
Michael Treacy, Fred Wiersema, 1997. Perseus Publishing
The Tipping Point
Malcolm Gladwell, 2002. Back Bay Books.
Confronting Reality: Doing What Matters to Get Things Right
Larry Bossidy, Ram Charan, 2004. Crown Business
The Naked Corporation: How the Age of Transparency Will Revolutionize Business
Don Tapscott , David Ticoll, 2003. Free Press